Infographics & Visual Design
Cooler Content, Better Blogs, Serious Shareability.
Design and Copy That Demands Attention.
the brain processes images 60,000 times faster than text.
What is an infographic?
An infographic is a single graphic filled with copy, photos and visual elements. The idea is to create a visual piece that displays information in a new and interesting way. A well designed infographic works well in print too. The benefits of a graphic like this are ease of assimilation, freedom of design and portability. As a standalone graphic is travels well onto your blog, social media and in email. It’s design holds together on all platforms making it easy to share and carry your brand out across information channels.
Be sure you build a modular infographic.
Make sure your design elements are easy to move across all your marketing materials. We always build a specific header, footer and modules of content when producing infographics. Why is this so important? A well designed graphic can be used for many applications. The headers and footers give you a branded look and feel on all your material. Even your before and after photos can now get a well designed header and footer applied to them. This keeps your marketing consistent and keeps your work from being appropriated and misused across the web. The content modules themselves can be used in your seminars, presentation and powerpoints and even work in print if thought out carefully. Since you’re paying for design work make sure it’s as useful, scalable and portable as possible.
What are some benefits of using infographics?
- including images increases the number of Facebook shares.
- infographics are among the most shared content.
- appealing to emotions results in more shares.
- people share what they find useful.
How to go viral with your infographic…
What you really want is for bloggers, local media and national outlets to pick up and spread your infographic. Here’s some quick tips to get the most mileage out of your new infographic:
Email – make sure you have a E newsletter that hinges on it. This is your network and your first people that should see all your content you’re marketing
Local Outlets – The sooner you make a list of contact emails and numbers of news/media/blogs at the local level the happier you’ll be. Local media is a great way to get local links – the lifeblood of local search. Make sure your new content goes to these places and always try to stay on the local radar.
Infographic galleries – these websites feature infographics and are a quick slam dunk. Heres a few manual way to get traffic and link juice pointed at your site. You may find it easier to hire us to submit your infographic to over 100 sites.
POPULAR INFOGRAPHIC GALLERIES:
Press Release – not as hot a search ticket as it used to be but this is still a good way to get good content in front of a lot of people quickly. The problem? There is a lot of noise out there and unless your infographic is truly interesting it’s just more fluff floating around the web.
Where do I get the content for my infographic?
Your Most viewed content: Find out what content is doing well on your site and use that data to come up with infographic ideas. Your website analytics are a great place to see what people really care about and what should be shared online first.
Hot topics: If people are debating a hot topic that you can find information on, that’s another good candidate for your infographic. Here are three examples :
My Best Work – A Gallery Of Great Plastic Surgery Results
How To Lose 20lbs of Fat in 30 Days without Doing Any Exercise
Dr. Smith’s Top 10 Breast Augmentation Secrets
How do I get started?
Since you’re likely a medical practice and probably an aesthetic one we suggest building your first infographics out of your existing B&A photographs. Not only will it carry your branding but it will show off all your work in a nicely designed framework. An infographic about breast augmentation populated with your branding and actual results would be useful both online and in the office.