What Is Content Marketing?
Content marketing is providing valuable information to current and potential customers to build trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert and sets the groundwork for a long-term business relationship.
Why Should I Start Content Marketing?
Content marketing is fast becoming the best way to get your message out there, create traffic and convert patients. More and more businesses, medical and otherwise, are starting to look at themselves as media and publishing companies within their niche. A big goal today is building a base of subscribers that want your info. A steady flow of high quality content is becoming a huge search signal for Google. As more and more sites get penalized for link manipulation a good content strategy is what SEO is evolving towards today.
People & Search Engines Love Great Content
Google is heavily favoring sites that change frequently and update their information often. More and more we’re seeing huge benefits in a strategy based on frequent, high quality posts that roll out across website blogs and social media. It makes sense – an active website that has strong social signals pointing to it should rise in the search engines.
SEO 2015: Make A Website Google Can’t Ignore
There is no magic bullet for search. The best resources are rising to the top and the less valuable and static sites are falling. Content marketing is all about creating value for your brand and creating a user base that trusts you and loves the information you deliver before, during and after the buying cycle.
Owned Versus Rented Media
In traditional marketing you rent space in a magazine or on a website where you advertise. This space allows you access to their subscribers to pass your message and branding along. Content marketing focuses on building your own subscriber base and publishing your own branded content. By publishing your own content you’re creating a media platform you own and control. if you can build a subscriber base of emails, followers and repeat visitors you’ll never have to advertise in a traditional manner again. By focusing on your owned assets (website, content, email list) rather than rented 3rd party advertising (print, TV, Facebook) you stand to create value that lasts far beyond the scope and duration of rented media.