If a website has no traffic, is it really a website at all?
– Lao Tzu
– Lao Tzu
Videos are great content and catalog well on Google. A well planned and executed Video SEO campaign can really generate traffic.
It is critical to register your business and optimize your performance on Google Local. These map style listings and results often never exit the search engine to your site requiring a very different approach to optimization.
More and more 3rd party reviews are affecting search results across major search engines. People trust human reviews and so do search engines. The challenge today is building positive information and mitigating the negative.
Good SEO hinges on good data analysis. You can’t make informed decisions without the numbers to back it up. We set up the tools and systems than not only measure performance but also improve it.
We really believe the best SEO strategy is to make the best website. Develop great content. Become the best resource for people. It’s not some magic bullet – it’s just a bunch of hard work.
We don’t like to put all the eggs in one basket. We seek to get our clients lots of search signals coming in from diverse sources like images, videos, reviews and social media. Search is much more than keywords at the top of a website.
We attend SEO conferences like PUBCON and SMX to learn the newest developments in search. Changes in how people search and the technology around it is always a great place get new traffic.
Clearly, integrating your site with Google is a good idea. Building your content into their channels is also a great search engine strategy. More and more these are becoming huge search signals and should be set up and used properly.
Video is great content and it catalogs well. The challenge is building high quality video then having it really perform on the search engines.
We’ll give you actionable steps to improve your site today. Fill out the form to get started with a deep dive into your website’s under the hood performance.