Content Marketing

Exceptional copy. Compelling design.

Award-winning video and photography.

Content is the reason search began in the first place.

Photo and Video — Beautiful shots of your best work. This is what all great marketing is built on: quality, well-delivered content.

Search Engine Optimization — Video and new content catalog well. Real patient stories make compelling content.

Rapid Deployment — A new content strategy can be rolled out door to door in under a month. It’s much faster than traditional marketing or web development.

Conversion Tools — Testimonials are hugely valuable. Genuine patient stories are the secret to converting more patients in your office and through your marketing.

What Is Content Marketing?

It’s the art and science of creating things real people actually want to read, post and engage with. As Google and other search engines have evolved, there has been a large-scale push to catalog content that isn’t just a bunch of keywords thrown together, but is rather a compelling and interesting article, graphic, post or video that really captures the minds of actual people.

Search Today Is About Being the Best Resource

The days of keyword stuffing and creating tons of pages for the purposes of search alone are long behind us. Thin content and reams of useless marketing copy are frustrating for users, and search engines now penalize it as webspam. The challenge of search today is to create things that are easy to catalog and that people really like. It’s not easy, but great content is a long-term play for your site to catalog better and convert better.

The Resurgence of the Copywriter in Modern Search

For a long time, SEO discounted the value of well-written copy. My favorite quote from a writer was, “If SEO was a dude, I’d punch him in the face.” In the early days of SEO, it didn’t matter much how something was written if it had the right keywords and length. This focus on the robotic aspect of search content created huge reservoirs of horrible content, boring blogs and fake articles. Today, the balance has shifted. Good content has become good business. Writing is not about keyword density — it’s about thinking and selling.

Great Content Sets You Apart 

It’s simple, really — the best stuff rises to the top, not only on search engines, but in the minds and hearts of real people. Investing in a long-term content strategy with good copywriters and designers is an excellent great decision for your practice. Generating poorly written articles for SEO makes you look like a doofus. Not doing anything at all means your competitors are going to catch up sooner, rather than later. Implement a real marketing plan with real marketing experts, and you’ll get a genuine solution.

What Is the Solution?

Your practice needs a strategic marketing team. Let’s sit down and make a 30/90/360-day plan for your practice. We’ll look at your current stats and get a long-term solution in place for your marketing. There is no magic bullet, just hard work. Tell the truth. Tell patient stories. Make your marketing jive with what’s going on at the practice. Contact our team with the form below or call 941.400.0104 to get started.