Content Marketing

Content is the reason search began in the first place.

Photo and Video

Beautiful shots of your best work. This is what all great marketing is built on: Quality content, well delivered.

Search Engine Optimization

Video and new content catalog well. Real patient stories make compelling content.

Rapid Deployment

Let us help you roll out a new door-to-door content strategy in under a month. It’s much faster than traditional marketing or web development.

Conversion Tools

Testimonials are hugely valuable. Great patient stories are the secret to converting more patients in your office and through your marketing.

What Is Content Marketing?

It’s the art and science of creating things real people actually want to read, post and engage with. As Google and other search engines have evolved, there has been a push to catalog content that isn’t just a bunch of keywords thrown together, but is rather a compelling and interesting article, graphic, post or video that captures the minds of actual people.

Search Today Is About Being the Best Resource

The days of keyword stuffing and creating tons of pages for the purposes of search alone are long behind us. Content for content’s sake is frustrating for users, and search engines now penalize it as webspam. The challenge of search today is to create easy-to-catalog content that connects with users. It’s not easy, but great content is a long-term play for your site to catalog better and convert better.

The Resurgence of the Copywriter in Modern Search

For a long time, SEO discounted the value of well-written copy. My favorite quote from a writer was, “If SEO was a dude, I’d punch him in the face.” In the early days of SEO, it didn’t matter much how something was written if it had the right keywords and length.  This focus on the robotic aspect of search content created huge reservoirs of horrible content, boring blogs and fake articles. Today, the balance has shifted. Good content has become good business. Writing is not about keyword density; it’s about thinking and selling.

Great Content Sets You Apart

It’s simple, really — the best stuff rises to the top, not only in search, but in the minds and hearts of real people. Investing in a long-term content strategy with good copywriters and designers behind it is a smart decision for your practice. Generating poorly written articles for SEO makes you look like a doofus. Not doing anything at all means your competitors are going to overtake you sooner, rather than later. Implement a real marketing plan with real marketing experts, and you’ll have a real solution.

What Is the Solution?

When you need a strategic marketing team, let’s sit down and make a 30/90/360-day plan for your practice. We’ll look at your current stats and get a long-term solution in place for your marketing. Be honest. Tell real patient stories. Make your marketing jive with what’s going on at the practice. Contact our team with the form below or call 941.400.0104 to get started.