Video really creates the same memory as a word of mouth referral in the mind of the prospective patient.
Document your work to showcase the quality of your result and to capture the true experience of the patient. A few good video before and afters will really improve your patient conversion. Sell with your actual patients – if someone agrees to be part of your marketing you owe it to your practice to get some decent photos and videos of this result.
Patient reviews and stories are the future of search.
Start creating your own reviews on your own website. Don’t let your online destiny be dictated by Yelp and Google! Get positive reviews cataloging on your website and showcase your happy patients.