Content is the reason search began in the first place.
Photo and Video — Beautiful shots of your best work. This is what all great marketing is built on: quality, well-delivered content.
Search Engine Optimization — Video and new content catalog well. Real patient stories make compelling content.
Rapid Deployment — A new content strategy can be rolled out door to door in under a month. It’s much faster than traditional marketing or web development.
What Is Content Marketing?
It’s the art and science of creating things real people actually want to read, post and engage with. As Google and other search engines have evolved, there has been a large-scale push to catalog content that isn’t just a bunch of keywords thrown
Search Today Is About Being the Best Resource
The days of keyword stuffing and creating tons of pages for the purposes of search alone are long behind us. Thin content and reams of useless marketing copy are frustrating for users, and search engines now penalize it as webspam. The challenge of search today is to create things that are easy to catalog and that people really like. It’s not easy, but great content is a long-term play for your site to catalog better and convert better.
The Resurgence of the Copywriter in Modern Search
For a long time, SEO discounted the value of well-written copy. My favorite quote from a writer was, “If SEO was a dude, I’d punch him in the face.” In the early days of SEO, it didn’t matter much how something was written if it had the right keywords and length. This focus on the robotic aspect of search content created huge reservoirs of horrible content, boring blogs
Great Content Sets You Apart
It’s simple, really — the best stuff rises to the top, not only on search
What Is the Solution?
Your practice needs a strategic marketing team. Let’s sit down and make a 30/90/360-day plan for your practice. We’ll look at your current stats and get a long-term solution in place for your marketing. There is no magic bullet, just hard work. Tell the truth. Tell patient stories. Make your marketing jive with what’s going on at the practice. Contact our team with the form below or call 941.400.0104 to get started.