What Is an Infographic?

An infographic is a single graphic filled with copy, photos and visual elements. The idea is to create a visual piece that displays information in a new and interesting way. A well-designed infographic translates well in print, too. The benefits of a graphic like this are ease of assimilation, freedom of design and portability. As a standalone graphic, it travels well onto your blog, social media and email. Its design holds together on all platforms, making it easy to share and carry your brand out across information channels.

Be Sure to Build a Modular Infographic

Make sure your design elements are easy to move across all your marketing materials. We always build a specific header, footer and modules of content when producing infographics. Why is this so important? A well-designed graphic can be used for many applications. The headers and footers give you a branded look and feel on all your material. Even your before-and-after photos can now get a well-designed header and footer applied to them. This keeps your marketing consistent and keeps your work from being appropriated and misused across the web. You can use the content modules themselves in your seminars, presentations and PowerPoints, and even work in print if you think it through carefully. Since you’re paying for design work, make sure it’s as useful, scalable and portable as possible.

Benefits of Using Infographics

• Including images increases the number of Facebook shares.
• Infographics are among the most shared content.
• Appealing to emotions results in more shares.
• People share what they find useful.

How to Go Viral With Your Infographic

What you really want is for bloggers, local media and national outlets to pick up and spread your infographic. Here are some quick tips to get the most mileage out of your new infographic:

Email — Make sure you have an e-newsletter that hinges on it. This is your network and your first people that should see all your content you’re marketing

Local outlets — The sooner you make a list of contact emails and numbers of news/media/blogs at the local level, the happier you’ll be. Local media is a great way to get local links — the lifeblood of local search. Make sure your new content goes to these places, and always try to stay on the local radar.

Infographic galleries — These websites feature infographics and are a quick slam-dunk. Here are a few manual ways to get traffic flowing to your site. You may find it easier to hire us to submit your infographic to over 100 sites.

POPULAR INFOGRAPHIC GALLERIES:

1. Visual.ly
2. Daily Infographic
3. Cool Infographics
4. Infographics Archive
5. Infographic Journal
6. Infographics Showcase
7. Visual Loop
8. Flickr

Press release — Though these are not as hot a search ticket as they used to be, they are still a good way to get good content in front of a lot of people quickly. The problem? There is a lot of noise out there, and unless your infographic is truly interesting, it’s just more fluff floating around the web.

Where Do I Get the Content for My Infographic?

Your most-viewed content: Find out what content is doing well on your site, and use that data to come up with infographic ideas. Your website analytics are a great place to see what people really care about and what you should share online first.

Hot topics: If people are debating a hot topic you can find information on, that’s another good candidate for your infographic. Here are three examples:

My Best Work — A Gallery Of Great Plastic Surgery Results

How To Lose 20 lbs. of Fat in 30 Days without Doing Any Exercise

Dr. Smith’s Top 10 Breast Augmentation Secrets

Getting Started

Since you’re likely a medical practice and probably an aesthetic one, we suggest building your first infographics out of your existing B&A photographs. Not only will it carry your brandin,g but it will show off all your work in a nicely designed framework. An infographic about breast augmentation populated with your branding and actual results would be useful both online and in the office.

interested in building some infographics? Contact our team at 941.400.0104 and we’ll evaluate your materials and brainstorm some ideas.